Nikon Z6 vs Sony A7 III: How do they compare?

Nikon Z6 vs Sony A7 III
Nikon Z6 vs Sony A7 III (Image credit: Nikon/Sony)

The most exciting news out of Nikon in the past two years has been the release of not one but two full frame mirrorless cameras: the 45.7 megapixel Z7, and it’s more affordable, some would say even more flexible, 24.5 megapixel Z6 sibling. Both of these well reviewed offerings suggested their manufacturer had decided to start taking mirrorless cameras seriously, with Nikon having previously seen its market share eroded by Sony and its full frame mirrorless A7 series. 

So, given there’s already metaphorical ‘bad blood’ between the two, it makes perfect sense to pit Sony’s acclaimed A7 Mark III against Nikon’s (relative) new kid on the block in the Z6, which we declared ‘stellar’ on first review, and far from a consolation prize for those who can’t afford the Z7. It also rings true for these two to square up, as Sony’s Mark III could itself be viewed as the junior partner of the A7 lineup.

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Gavin Stoker

Gavin has over 30 years’ experience of writing about photography and television. He is currently the editor of British Photographic Industry News, and previously served as editor of Which Digital Camera and deputy editor of Total Digital Photography

He has also written for a wide range of publications including T3, BBC Focus, Empire, NME, Radio Times, MacWorld, Computer Active, What Digital Camera and the Rough Guide books.

With his wealth of knowledge, Gavin is well placed to recognize great camera deals and recommend the best products in Digital Camera World’s buying guides. He also writes on a number of specialist subjects including binoculars and monoculars, spotting scopes, microscopes, trail cameras, action cameras, body cameras, filters and cameras straps.