What's the best way to test Sony's new cine camera? Give it to an Oscar-winner and send him to film endangered whales!

Sony Burano The Knowing short film
(Image credit: Sony)

There are many ways to showcase a new product ahead of its launch, but they don't get much cooler than a short film created by an Oscar Award-winning cinematographer.

Sony unveiled the short at CES 2024 to showcase the capabilities of the soon-to-be-released Sony Burano, a full-frame 8K cinema camera. The Knowing is a film by cinematographer Emmanuel "Chivo" Lubezki, best known for his work on three Oscar-winning movies – Gravity, Birdman and The Revenant – and shares an important message about the conservation of endangered whales. 

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Kalum Carter
Staff Writer

Kalum is a professional photographer with over a decade of experience, also working as a photo editor and photography writer. Specializing in photography and art books, Kalum has a keen interest in the stories behind the images and often interviews contemporary photographers to gain insights into their practices. With a deep passion for both contemporary and classic photography, Kalum brings this love of the medium to all aspects of his work.