What's the best way to test Sony's new cine camera? Give it to an Oscar-winner and send him to film endangered whales!

Sony Burano The Knowing short film
(Image credit: Sony)

There are many ways to showcase a new product ahead of its launch, but they don't get much cooler than a short film created by an Oscar Award-winning cinematographer.

Sony unveiled the short at CES 2024 to showcase the capabilities of the soon-to-be-released Sony Burano, a full-frame 8K cinema camera. The Knowing is a film by cinematographer Emmanuel "Chivo" Lubezki, best known for his work on three Oscar-winning movies – Gravity, Birdman and The Revenant – and shares an important message about the conservation of endangered whales. 

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 

Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.