The Matterport 3D VR system is like Google Street View for your house

If you thought 360 cameras were clever, then you’ve probably never seen anything like the Matterport Showcase 3.0 system. We got a full demo at The Photography Show 2019 and got the full low-down from Laurence Woolley, the company’s Senior Associate, EMEA.

Matterport Showcase 3.0 is a 360 VR capture system that renders building interiors as 3D models which you can walk through and look around in an immersive virtual reality environment. It’s ideal for real estate agents selling properties, hotels offering accommodation, architects, engineers and construction experts. It’s very much a business-to-business service, but it’s an exciting glimpse into the potential of 360 imaging and VR for the rest of us.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at