With coronavirus causing economic and social shockwaves through the global community, it's been incredible to see the way that governments, companies and individual people have banded together to help keep everyone safe. Sony Corporation is the latest brand to announce a new charitable initiative.
Sony has established the 'Sony Global Relief Fund for COVID-19', a $100 million fund to support those around the world affected by coronavirus. According to Sony, this fund is designed to provide support in three areas: assistance for individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry.
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Kenichiro Yoshida, the President and CEO of Sony Corporation, said: "Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted.
"In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community."
Many people who work in creative industries such as music, pictures, games and animation have been affected financially by coronavirus. Sony is seeking ways to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.
When the majority of the news can be understandably hard to consume at the moment, it's fantastic to see something positive, with corporations such as Sony doing their bit to help those in need.