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Sony A7 IV starts shipping on Thursday (23 December)

Sony A7 IV starts shipping from 23 December
(Image credit: Rod Lawton/Digital Camera World)

Sony has provided the perfect gift to all Sony A7 IV pre-orders this holiday season, with a shipping date of 23 December now showing on North American retailers such as B&H and Adorama – meaning that lucky early adopters could be shooting with their new cameras over the holidays. However, UK dealers like Park Cameras are listing the camera as "shipping from mid January".

The Sony A7 IV (review) is a great all-round camera that is able to produce detailed images from its 33MP CMOS sensor that is capable of producing 4K video at 60p in a compact body, making it the perfect camera for filmmakers and content creators.

• Read more: Best Sony cameras

It features 15 stops of dynamic range along with a broad ISO sensitivity of 100-51,200, and is capable of 10 frames per second continuous shooting using either the mechanical or electronic shutter. 

The Sony A7 IV offers 4K video up to 60p in 10-bit, which is a fantastic tool for any filmmaker or content creator. However, if 4K simply isn't enough for you the A7 IV enables you to oversample your footage to 7K, with impressive sharpness and detail and no recording limit.

Sony A7 IV | $2,498

Sony A7 IV | $2,498
Ships 23 December
Capable of producing 33MP stills and recording 4K video up to 60p (or 7K via super sampling), the A7 IV is ideal for content creators or filmmakers.
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Autofocus is extremely fast, with 759 phase-detection AF points and the ability to focus to -4 EV in photo and video modes, giving you the competitive edge when the sun begins to fade.

Along with 5-axis image stabilization, flip-out 3 inch articulating screen and ability to use full HDMI, 3.5mm headphone jack and external microphone output makes the A7 IV the perfect camera for vlogging, while still being able to capture stunning stills.

If you have been waiting for a shipping date then this is great news – and if you have been holding off to find out when the Sony A7 IV might start shipping then we suggest placing your order now, as this camera is going to be in very high demand!

Read more:

Best Sony lenses
Best camera for video
Best 4K cameras

Sebastian Oakley

For nearly two decades Sebastian's work has been published internationally. Originally, specialising in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound and many more for various advertising campaigns, books and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science and a Master of Arts in Publishing.  He is member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected in to BEWA , The British Equestrian Writers' Association. 


He is familiar and shows great interest in medium and large format photography with products by Phase One, Hasselblad, Alpa and Sinar and has used many cinema cameras from the likes of Sony, RED, ARRI and everything in-between. His work covers the genres of Equestrian, Landscape, Abstract or Nature and combines nearly two decades of experience to offer exclusive limited-edition prints to the international stage from his Film & Digital photography.