Sony A7 IV starts shipping on Thursday (23 December)

Sony A7 IV starts shipping from 23 December
(Image credit: Rod Lawton/Digital Camera World)

Sony has provided the perfect gift to all Sony A7 IV pre-orders this holiday season, with a shipping date of 23 December now showing on North American retailers such as B&H and Adorama – meaning that lucky early adopters could be shooting with their new cameras over the holidays. However, UK dealers like Park Cameras are listing the camera as "shipping from mid January".

The Sony A7 IV (review) is a great all-round camera that is able to produce detailed images from its 33MP CMOS sensor that is capable of producing 4K video at 60p in a compact body, making it the perfect camera for filmmakers and content creators.

Sony A7 IV | $2,498
Ships 23 DecemberUS DEAL

Sony A7 IV | $2,498
Ships 23 December
Capable of producing 33MP stills and recording 4K video up to 60p (or 7K via super sampling), the A7 IV is ideal for content creators or filmmakers.

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.