Skip to main content

Prototype 'Apple Leica' camera up for auction, with $293,000 estimate

Apple Leica Jony Ive / Marc Newson
(Image credit: Leitz Photographica Auction)

An ultra-rare prototype of an 'Apple Leica' camera, conceived by Apple designers Jovy Ive and Marc Newson, will go up for auction in June with a top estimated of €250,000 – approximately $293,000 / £213,000 / AU$385,000. 

It is the prototype for the Product (RED) Leica digital rangefinder camera – a one-off body designed by Ive and Newson in 2013, which sold for $1.8 million in U2 frontman Bono's charity auction in support of The Global Fund to fight AIDS, Tuberculosis, and Malaria. Also in that auction were a pair of gold Apple EarPods among other one-of-a-kind items.

• Read more: Best Leica cameras

The upcoming auction in June isn't for charity, though; it's the annual Leitz Photographica Auction, at which all kinds of exotic photographic esoterica hits the market and commands eye-watering sums from collectors. 

The 'Jony Ive / Marc Newson Design Leica Prototype', as it is described in the official listing, is "a very special prototype Leica, designed by world-famous designers Jony Ive and Marc Newson. A beautifully sculptured aluminum body with a matching Apo-Summicron 2/50 mm ASPH. lens – both showing distinctive features both designers are famous for. 

Image 1 of 6

Apple Leica Jony Ive / Marc Newson

(Image credit: Leitz Photographica Auction)
Image 2 of 6

Apple Leica Jony Ive / Marc Newson

(Image credit: Leitz Photographica Auction)
Image 3 of 6

Apple Leica Jony Ive / Marc Newson

(Image credit: Leitz Photographica Auction)
Image 4 of 6

Apple Leica Jony Ive / Marc Newson

(Image credit: Leitz Photographica Auction)
Image 5 of 6

Apple Leica Jony Ive / Marc Newson

(Image credit: Leitz Photographica Auction)
Image 6 of 6

Apple Leica Jony Ive / Marc Newson

(Image credit: Leitz Photographica Auction)

"Only one finished camera has been made and was sold in an auction in 2013 for an amazing $ 1.8 M! The prototype we have the pleasure to offer shows the final development step when the camera took its final shape after hundreds of prototype parts have been made and tried. It is a beautiful piece of design and a very special opportunity for Leica collectors!"

The note that the ultimate Product (RED) Leica (which you can see here) was the only finished camera suggests that the prototype here isn't a functioning model, so this could well be the most expensive camera that can't actually take any pictures – though it will surely look amazing on your camera shelf. 

If it did work, it would have a full-frame CMOS sensor to accompany its (also probably non-working) 50mm f/2 Summicron nifty fifty lens. Its minimalist design sees all the markings absent from both the lens and control dials (sans a solitary "A" for auto on the shutter speed dial), which was redressed for the Product (RED) version. Only fair that you should be able to see your settings, when you spend $1.8 million on a camera.

If you're looking for something similarly cool in a fixed-lens Leica, we can point you towards the Leica Q2 and Leica D-Lux 7 – both of which are, astonishingly for Leicas, absolute bargains by comparison! 

Read more: 

Hands on: Leica Q2 review
Leica Q2 Monochrom review
Leica SL2-S review