ProGrade lowballs Sony with a CFexpress Type A card that's $100 cheaper

ProGrade's new CFexpress Type A card is $70 cheaper than Sony's
(Image credit: ProGrade Digital)

ProGrade Digital has announced a new CFexpress Type A memory card – and thankfully it's $70-$100 cheaper than the version from Sony, which until now had enjoyed a monopoly on the Type A cards. 

The ProGrade Digital CFexpress Type A Cobalt comes in a 160GB capacity, and enjoys a maximum read speed of 800MB/s and a burst write speed of 700MB/s – which is great news for users of the Sony A1 (opens in new tab) and Sony A7S III (opens in new tab), the main cameras that use the CFexpress Type A (opens in new tab) format.

• Read more: Best CFexpress cards (opens in new tab)

Of course, both of these cameras (and others, present and future, that will make use of the format) can capture extremely bit-rich, high-resolution video footage. With the A1 it's 8K 30p, while the A7S III can record 4K at up to 120fps. 

In both cases, it isn't just lightning fast read and write speeds that matter; just as important is the sustained read and write speeds, which in the case of the ProGrade Digital CFexpress Type A Cobalt are 800MB/s for reading and a Video Performance Guarantee of 400MB/s (VPG 400) for writing. 

The card is x-ray-proof, shockproof, can operate down to 14°F / -10°C and maintain storage down to -4°F / -20°C, with thermal throttling to protect the card from overheating, where it can operate up to 158°F / 70°C and maintain storage up to 185°F / 85°C.

"Due to the size and performance of CFexpress Type A, we believe that next generation compact DSLR and mirrorless cameras will start adopting this form factor over SD as we have already seen in some of the new cameras," said ProGrade CEO, Wes Brewer. 

"We are now able to offer the widest range of CFexpress card choices to meet both current and future needs of all leading-edge imaging applications. Coupled with our ProGrade Digital CFexpress Type A USB 3.2 Gen 2 high speed reader (opens in new tab), our customers have a complete solution for capturing and downloading still and video images as well as enhancing their digital imaging workflow.”

The ProGrade Digital 160GB CFexpress Type A Cobalt card costs $329.99 (approximately £241.76 / AU$456.45), which is significantly cheaper than the $398 price tag of the Sony 160GB CFexpress Type A Tough card. You can save an extra $34.99 if you buy a double pack, making the cards $100 cheaper than Sony's.

Pre-order ProGrade Digital 160GB CFexpress Type A – B&H (opens in new tab)
Pre-order ProGrade Digital 160GB CFexpress Type A – Adorama (opens in new tab)
Pre-order ProGrade Digital 160GB CFexpress Type A (2-pack) – B&H (opens in new tab)
Pre-order ProGrade Digital 160GB CFexpress Type A (2-pack) – Adorama (opens in new tab)

Read more: 

Best memory cards
(opens in new tab)Best memory card readers
(opens in new tab)Sony A1 review
(opens in new tab)Sony A7S III review (opens in new tab)

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.