Keanu Reeves (!) and Annie Leibovitz headline Adobe Max 2020

Keanu Reeves (!) and Annie Leibovitz headline Adobe Max 2020
Keanu Reeves being a computer wizard in Replicas (Image credit: Francisco Collazo / Replicas Holdings, LLC)

Registration is now officially open for Adobe Max 2020, taking place 20-22 October. And not only will this year's creativity conference will be completely free to attend – it will also be completely virtual. And who better to represent virtual worlds and the ability to hack reality than Keanu Reeves!

The Hollywood star, known for being a computer guru in films like Replicas and The Matrix, will be one of the headline speakers for Adobe's online extravaganza. However, if you're worried that the man best known for gravity defying fight scenes and going on a murderous rampage to avenge the death of his dog may not be the world's biggest Photoshop expert, fear not – there will be plenty of other, more conventional guest speakers. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.