"It's time to tackle wildlife or sports photography with the GFX system," says Fujifilm

Fujifilm GFX 100 II
(Image credit: Fujifilm)

In a recent interview, Fujifilm announced that it will focus on targeting sports and wildlife photography with its medium format GFX system. 

If you had told me this time last year that the GFX system would be capable of becoming a prolific wildlife and sports camera I would have had a hard time believing you. Although exceptional in image quality, medium format cameras are on the slower side. Fast-forward to the present day, after the release of the Fujifilm GFX 100 II, it doesn't seem like such a wild theory, and it appears to be Fujifilm's main area of focus for one of the best medium format systems.

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 

Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.