Is Canon entering the drone market?
Canon could be preparing to go up against DJI, according to this patent application
It looks like Canon could be entering into the world of drones. The company has just applied for a patent for a small camera equipped with a panning unit that could be mounted on a drone.
In the last few years, camera drones have become much more accessible. Since DJI released the original DJI Mavic Mini followed by the DJI Mini 2 and most recently the DJI Mini SE way more consumers have started to pursue aerial photography.
Now it looks like Canon could be getting in on the drone action, following in the footsteps of Sony – which brought the $11,000 Sony Airpeak S1 to market at the start of 2022. So it will be interesting to see if Canon's effort is aimed at professionals or the consumer market.
According to Digital Camera Info, on 15 March Canon submitted an application for a patent for a product that is a drive device, an electronic device and an image pickup device with a mobile body.
From the illustrative diagrams included in the application, it looks like the design of the camera unit could be very similar to that of the Canon Powershot Pick – an AI-powered camera capable of recording both video and stills. It automatically detects movement, can track a subject and can be controlled using voice commands.
The Powershot Pick features an 11.7MP camera, has advanced face recognition, connects to a purpose-made app and is compact, lightweight and portable – all of which are features that would be desirable on a drone camera.
Canon hasn’t made any official statement as to whether it will be entering the drone market, so for now we’ll just have to wait and see. No matter what it decides to do, it will have some tough competition in the form of DJI – so whatever it releases has to be either very good or completely different to what’s already available.
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Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. Hannah spent three years working at Wex Photo Video as a Senior Sales Assistant, using her experience and knowledge of cameras to help people buy the equipment that is right for them. With eight years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.