Fujifilm wins 7 Red Dot Awards… but only 1 for a camera (and 2 for face cream)

Fujifilm wins 7 Red Dot Awards
(Image credit: Fujifilm)

Fujifilm has scooped seven prestigious Red Dot Design Awards – however, only one of those awards was for an actual camera, with the company winning more awards for its cosmetics products. 

Setting a new company benchmark, Fujifilm racked up seven gongs in the Red Dot Award: Brands & Communication Design category. As such, it wasn't the groundbreaking new Fujifilm X-H2S that captured the honors; as a design-driven initiative, it was the charming retro chic of the Instax Mini Evo that brought home the bacon (well, one of the seven slices of it). 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.