Film is not dead – new Fujifilm 400 35mm film shows up online

Fujifilm 400 product image B&H
(Image credit: B&H)

The popularity of film photography just seems to keep growing and growing, with so many new photographers discovering the medium, as well as drawing previous film shooters back. Fujifilm, one of the few remaining film suppliers is capitalizing on this explosion in interest and launching a brand new film – the Fujifilm 400.

The Fujifilm 400 is most likely based on Fujifilm's popular, but almost perpetually out-of-stock film, Fujifilm Superia X-TRA 400, with sites including B&H listing the film as discontinued, although it is still sold in most other parts of the world. Superia X-TRA 400 is a crowd-pleasing film that is versatile for indoor and outdoor photography, as well as being forgiving for incorrect exposures with a good exposure latitude, the film also has good sharpness and good color reproduction.

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.