Canon is the first Olympic champion! Chosen by NBC for Tokyo 2020 coverage
American network NBC has chosen Canon lenses for broadcasts of the Tokyo 2020 Olympic Games
The 2020 Olympic Games has crowned its first champion, as Canon lenses have been chosen by American network NBC for its on-field and in-studio broadcasts of the XXXII Olympiad.
One of the "big three" commercial broadcast networks in the United States, with a traditional specialism in sports and sporting events, NBC is one of the major players in coverage of the Olympus. So the choice of Canon lenses by NBC Olympics, a division of NBC Sports, is a major coup for the manufacturer.
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"We are honored to once again be able to showcase our finest broadcast digital imaging solutions and to be chosen as the broadcast lens provider for NBC Olympics," said Kazuto Ogawa, Canon USA's president and CEO.
A wide range of Canon's 4K (UltraHD) as well as HD (1080p) broadcast optics will be employed by the broadcaster at each of its sporting venues and studios in Tokyo. In particular, Canon notes that its UHD-DigiSuper 90 long-zoom field lens will be part of the NBC crew's optical outfit.
“With today’s multi-format camera systems, Canon has shown that it is on the forefront of providing advanced optics for today’s UHD and HDR-capable cameras, which we are utilizing at the Olympic Games,” said Chip Adams of NBC Olympics. “The images, equipment, and the support we receive from Canon are always exceptional and we look forward to partnering with them again for the Tokyo Olympics.”
While many are still dubious as to whether the Games will take place as planned in Tokyo, where they are scheduled to take place from 23 July-08 August, Olympic partners and broadcasters are seemingly cementing their plans – even if the next-generation best sports cameras haven't arrived quite in time.
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James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.