Canon is the first Olympic champion! Chosen by NBC for Tokyo 2020 coverage

Canon is the first Olympic champion!  Chosen by NBC for Tokyo 2020 coverage

The 2020 Olympic Games has crowned its first champion, as Canon lenses have been chosen by American network NBC for its on-field and in-studio broadcasts of the XXXII Olympiad. 

One of the "big three" commercial broadcast networks in the United States, with a traditional specialism in sports and sporting events, NBC is one of the major players in coverage of the Olympus. So the choice of Canon lenses by NBC Olympics, a division of NBC Sports, is a major coup for the manufacturer.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.