Amazon sues its own Marketplace sellers for selling fake Canon batteries

Image of pixelated batteries with the word 'FAKE' stamped on top
(Image credit: Future,

Canon USA and have filed a joint lawsuit against sellers of counterfeit Canon camera batteries and chargers sold through The statement from Canon specifies that the joint lawsuit was filed with the United States District Court for the Western District of Washington against 29 Amazon accounts selling fake products, infringing Canon's trademark rights.

(Image credit: Future)

The fact that Canon is pursuing trademark infringement is to be expected, as fake Lithium-ion batteries and substandard charging equipment being fraudulently sold with Canon branding could well be dangerous for unsuspecting end users. More surprising is that Amazon is jointly filing the lawsuit, as it's Amazon's own platform that's facilitating the sale of these counterfeit goods. If Amazon already had tighter control over its Marketplace seller listings, this issue could well have been prevented before fake products could ever reach buyers.

Amazon Sale

(Image credit: Amazon)

With this lawsuit in progress, you might therefore assume Amazon had now removed all dubious Canon-labelled listings from its Marketplace platform. However when we did a quick search for 'Canon battery' on, we found several suspicious products still prominently listed for sale. These items feature images of batteries clearly embossed with the Canon logo, but there are several clues that hint that these products might not be the real deal. Item titles such as "Battery for Canon Rebel...." (you’d expect the product title of a genuine battery to lead with "Canon") don't inspire confidence. Likewise, the 'Brand' section in the product details of these suspect listings usually specifies the battery brand as 'Generic' or even 'EOSRebel' - not 'Canon'. And of course there's the surprisingly cheap prices being charged for these batteries - often way less than half Canon's RRP. It all gives us serious cause for concern.

As always folks, if a product deal seems too good to be true, it probably is.

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Ben Andrews

Ben is the Imaging Labs manager, responsible for all the testing on Digital Camera World and across the entire photography portfolio at Future. Whether he's in the lab testing the sharpness of new lenses, the resolution of the latest image sensors, the zoom range of monster bridge cameras or even the latest camera phones, Ben is our go-to guy for technical insight. He's also the team's man-at-arms when it comes to camera bags, filters, memory cards, and all manner of camera accessories – his lab is a bit like the Batcave of photography! With years of experience trialling and testing kit, he's a human encyclopedia of benchmarks when it comes to recommending the best buys.