How to become a content creator

5 steps to becoming a pro content creator on Instagram
(Image credit: Future)

In today’s commercial photography sphere, shoots are fast, and change seems rapid. Years ago, a creative brief might have taken months to come together, with a collaborative back-and-forth process between a pro shooter and the client or agency. 

Today, social media (mainly Instagram), improved camera technology and the way that we consume media – on our screens rather than just billboards and magazines – means that the process has become much quicker, and arguably more democratized than ever before.

keenan lamb headshot
Keenan Lam

Keenan Lam is a photographer and videographer who's created content for the likes of Nvidia, Bentley, Nike, Reebok and countless other major players. Keenan is also the founder at, an up and coming creative studio specializing in motion graphics, kinetic typography and explainer videos.

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar,, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.