Sony's A7R IVA 61MP full-frame beast is now at its lowest price ever!

Sony A7R IVA camera against a purple background, labeled with a "Great Price" badge
The Sony A7R IVA is one of the first mirrorless cameras to use next-gen sensor technology (Image credit: Future)

If you've been eyeing a full-frame mirrorless camera, now might be a great time to upgrade to one that features one of the highest-resolution sensors, with the Sony A7R IVA, now available for just £2,249 at Wex.

With this offer, you save £250 on the 61-megapixel Alpha's regular price tag of £2,499.

Sony A7R IVA
Sony A7R IVA: was £2,499 now £2,249 at Wex Photo Video

Save £250 at Wex This mirrorless camera rivals medium format image quality, featuring a full sensor width capture and oversampled 6K for 4K capture.

The Sony A7R IVA is a true powerhouse system and comes with key upgrades to create professional-level content for photographers and videographers.

It is one of the first mirrorless cameras to use next-gen sensor technology, featuring an impressive 61MP 35mm full-frame black-illuminated CMOS sensor. This not only gets you incredible image quality and ultra-high resolution but also top performance in low-light scenarios.

The Pixel Shift Multi Shooting mode makes it possible to create jaw-dropping 240.8MP composite images – this means you can create imagery with 19,008 x 12,672 pixels (!)

Its real-time tracking iAF is great for both wildlife and sports photography, tracking humans and animals with 567 phase detect AF points, which cover 74% of the sensor. It also features real-time iAF tracking for video.

By getting the A7R IVA, the current Sony Alpha Lens Cashback offer also entitles gives you up to £100 off your next purchases of lenses, microphones, or accessories

Check out our rundown of the highest-resolution cameras available today, and see our recommendations for the best lenses for the Sony A7R IV

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Kim Bunermann
Staff Writer

Kim is the Staff Writer on Digital Camera World, and formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. With a Master’s degree in Photography and Media, she is driven to educate through an analytical approach, visually and technically. With her guides and tutorials, Kim seeks to uncover new facets of this time-honoured medium and foster a deeper understanding of its profound role in culture. Kim highlights topics that resonate with modern society, including women in photography and critical issues such as environmental conservation. She also discusses and reviews camera gear, giving you an overview to find the best fit for your photography journey. 

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