Finally! Fujifilm rolls out discounts on selected GF lenses!

GF110mm deal
(Image credit: Fujifilm)

After waiting through Amazon Prime Day, Black Friday, and the Christmas sales with no discounts on Fujifilm's medium format GF lenses, it seemed like GFX shooters had missed out on any savings. But this week, Fujifilm surprised us with some impressive discounts – and these deals are definitely worth checking out!

The discounts appear to knock off $500 from each of the selected lenses, making them a significant deal. What's even better, these discounts seem to be available across multiple retailers, including B&H Photo, Adorama, and Amazon.

The lenses on sale are:

Fujifilm GF 110mm f/2 R LM WR
Fujifilm GF 110mm f/2 R LM WR Lens: was $2,799 now $2,299 at BHPhoto

Save $500 A premium portrait lens with a superwide maximum aperture that gives great bokeh.

Fujifilm GF 100-200mm f/5.6 R LM OIS WR
Fujifilm GF 100-200mm f/5.6 R LM OIS WR Lens: was $1,999 now $1,499 at BHPhoto

Save $500 With an effective 79-158mm zoom range, this has a built-in optical stabilizer.

Fujifilm GF 80mm F1.7 R WR
Fujifilm GF 80mm f/1.7 R WR Lens : was $2,299 now $1,799 at BHPhoto

Save $500 The f/1.7 maximum aperture is the fastest in the GFX current lens family - only matched by the Fujifilm GF 55mm f/1.7 R WR.

Fujifilm Fujinon GF 45-100mm f/4
Fujifilm GF 45-100mm f/4 R LM OIS WR Lens: was $2,299 now $1,799 at BHPhoto

Save $500 Probably the best all-round standard zoom for the GFX camera system.

Fujifilm GF 32-64mm f/4 R LM WR Lens
Fujifilm GF 32-64mm f/4 R LM WR Lens: was $2,299 now $1,799 at BHPhoto

Save $500 The only wide-angle zoom for Fujifilm medium format digital cameras.

These lenses are some of the best in Fujifilm’s GF lineup and, as someone who has used them extensively, I can personally vouch for the incredible sharpness of the GF 110mm f/2 and the versatility of the GF 100-200mm f/5.6.

A portrait taken with the Fujifilm GF 110mm f/2 (Image credit: Kalum Carter)

In particular, the GF 110mm f/2 is rarely discounted this heavily, making this a great opportunity to grab it while it's priced under $2,500. Equivalent to an 87mm lens on full-frame, the GF 110mm is, in my opinion, the ideal portrait lens for any GFX shooter. Its wide f/2 aperture, combined with the medium format sensor, produces exceptional subject separation, razor-sharp detail, and beautifully rendered bokeh.

Given how rarely these lenses go on sale, I wouldn’t expect these deals to last long. So, don’t miss out – check out your local camera store or online retailers soon!

TOPICS
Kalum Carter
Staff Writer

Kalum is a photographer, filmmaker, creative director, and writer with over 10 years of experience in visual storytelling. With a strong focus on photography books, curation, and photo editing, he blends a deep understanding of both contemporary and historical works.

Alongside his creative projects, Kalum writes about photography and filmmaking, interviewing industry professionals, showcasing emerging talent, and offering in-depth analyses of the art form. His work highlights the power of visual storytelling, fostering an appreciation for the impact of photography.