Fujifilm GFX 100 II vs Hasselblad X2D 100C: comparing medium format monsters

Fujifilm GFX 100 II vs Hasselblad X2D 100C
(Image credit: Fujifilm/Hasselblad/Digital Camera World)

Once upon a time, a full frame camera was the ultimate dream for any keen photographer. Medium format cameras were just overpriced antiques that had outlived their sell-by dates. But then Fujifilm and Hasselblad shook everything up with modern medium format digital cameras that ordinary folk could actually afford, and ever since then they’ve been going toe to toe.

If you had to choose the best medium format camera today, you would essentially be comparing Fujifilm and Hasselblad (all right, and Pentax too). You might choose Fujifilm for practicality and value but cast the occasional glance at Hasselblad for its minimalist chic.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at fotovolo.com but also writes about photo-editing applications and techniques at lifeafterphotoshop.com