We're well and truly into Black Friday 2021 countdown mode – November's big sale is mere weeks away now. So if you haven't figured out what you need to buy, you really ought to get cracking on your shopping list. After all, Black Friday is arguably the biggest sale event in the Australian shopping calendar and there's always a great photography bargain to be had.
Outside of Boxing Day, the weekend of Black Friday and Cyber Monday is the only time that practically every retailer offers some of the best discounts of the year. Typically these discounts are bigger than what we see during EOFY and Boxing Day, so if you've been eyeing a particular camera or an entire kit, you might want to hold off till November 26.
Black Friday is no longer a new concept in Australia, with bigger and better discounts being seen on all kinds of products every year, photography gear included. And Australia's major camera retailers will be stepping up the competition again this year too. Whether it's Ted's Cameras, CameraPro, Camera House or even Amazon Australia, there'll be plenty of deep discounts on not just cameras and lenses, but plenty of accessories too.
Like last year, Black Friday 2021 is also late in November this time round, which makes it a great opportunity to pick up some amazing Christmas gifts for friends and family who love taking pictures.
So whether it's your own first 'real' camera, or your next major upgrade, or you're looking for a little something for someone special, Black Friday 2021 is the time to shop if you want to save. And given there'll be plenty of retailers offering great prices, the DCW Aussie team will be on hand to trawl through the internet and handpick the deepest discounts on the hottest photography gear from among them all, listing them right here.
No matter whether you're looking to upgrade to one of the best mirrorless cameras, invest in a brand new camera phone or you're looking for a shiny new telephoto lens, we'll be rounding up the best Black Friday camera deals right here to help you find the best products for you.
But it's only October, we hear you say, that there's time to consider a Black Friday shopping list. As true as that is, it's never too early to figure out what you want to buy and how much you're willing to spend on it. Particularly if you're considering on investing on an expensive item like a camera or a lens (or both). And to make sure you make the right choice comes Black Friday, it's worth making that initial investment of time to think about your next photography purchase so you can maximise your savings.
When is Black Friday 2021?
The actual Black Friday date shifts each year, although – as the name suggests – it’s always on a Friday, the Friday after Thanksgiving in the US to be precise.
This year, Black Friday is towards the end of November, and the deals bonanza will officially kick off on November 26, 2021. That’s less than a month away from Christmas, so definitely a great time to get your gift shopping out of the way, particularly if you want to save on anything you're considering buying.
Moreover, Black Friday isn't a single-day event. In Australia, the sale usually starts a day or two before the actual Black Friday date and goes on until Cyber Monday – the Monday following Black Friday which, this year, is November 29. That means you’ll have almost an entire week to find great offers, although some deals can change across that time frame.
What is Black Friday?
Black Friday is a huge deal in the US, but it is gaining popularity in Australia. In 2019, the National Australia Bank (NAB) predicted that shoppers Down Under would spend about AU$2.9 billion during the Black Friday and Cyber Monday weekend.
A survey conducted by research group McCrindle, also in 2019, revealed that 94% of Aussies have heard of Black Friday, and 77% actually even know when the event takes place each year. The same survey also revealed that of the ones who know what the event is about, 44% had planned to shop during the mega sale in 2019.
Those numbers can only increase with each passing year, but what exactly is Black Friday? For those who don’t already know, it’s the Friday immediately following the US holiday of Thanksgiving, and when American retailers begin their Christmas shopping season.
Black Friday sales began as in-store shopping, and the discounts were so good that shoppers would break down doors in what was termed “doorbusters” to lay their hands on an item.
Now, however, it’s possible to snag a bargain online, which might be the best way forward if Australia isn't able to control the ongoing pandemic. However, Black Friday 2021 is still a ways away and we're hoping things begin to go back to post-pandemic normal by then.
Early Black Friday 2021 deals
Admittedly the best discounts are yet to come, but there's always offers to be found. However, the deepest discounts will be when official Black Friday deals start to roll in, but if you really can't wait, there is a chance you could score yourself a decent bargain on some photography gear.
We'll also make sure we list anything outstanding right here in the lead up to Black Friday so you don't miss out on any major camera deal.
For example, right now, Amazon Australia is discounting a few Panasonic cameras with up to 50% off.
Ted's Cameras has a clearance sale right now that will shave up to AU$200 off select Canon DSLRs, including the Canon EOS 7D Mark II, while CameraPro is offering 15% selected Panasonic cameras and lenses, and throwing in a free Giottos Pro cleaning kit into the bargain.
Black Friday 2021: the camera deals to expect this year
While we don't know exactly what kind of deals we should expect this year, we can predict the savings you could be able to make by casting our minds back to 2020. Last year, we saw an amazing array of Black Friday camera deals.
We would expect to see similar savings in 2021 – especially on camera models that are getting a little long in the tooth. These include high-powered models such as the Nikon Z7 and the Canon EOS R, both of which launched new full-frame mirrorless camera mounts for Nikon and Canon respectively, yet are now superseded by newer models.
We've also seen quite a few deals on key Panasonic cameras and Olympus cameras through the course of this year, so we wouldn't be surprised to see even deeper discounts appear as we race towards the big day, particularly on Amazon.
If you’re not keen on mirrorless systems, you can be sure to find significant price drops on DSLRs. They’re not quite dead in the water yet and DSLRs like the Nikon D780 are excellent hybrids that are worth considering if you’d prefer an optical viewfinder over electronic ones.
It's not just about the camera bodies though. Black Friday will see discounts on great lenses too, whether they're for DSLRs, full-frame mounts or Micro Four Thirds.
In Australia, accessories don’t quite get the same discounts as cameras and lenses, but there’s likely going to be retailers offering some kind bargain on filters, tripods and camera bags. Peak Design usually hosts its own Black Friday sale, so November would be a great time to pick up an Everyday bag.
Memory cards and portable storage units, though, usually get massive price drops during Black Friday, particularly on Amazon. So if you need to stock up on SD cards or get yourself a portable SSD to backup your images, November will be the best time to get one.
If you’re into aerial photography, you’ll be sure to find a great offer on drones in Australia as well. And the same goes for action cameras and gimbals. So you really might want to start making a shopping list now.
The good news is that most Aussie retailers have jumped on the Black Friday bandwagon and competition to offer the best bargains will be on. So whether it’s Amazon, JB Hi-Fi, Ted’s Cameras, Digital Camera Warehouse or any other Aussie camera retailer, you’ll be able to find plenty for a significant discount.
While retailers in the US and UK make promises of a ‘future price match’ – they refund the difference on an item if the price drops during the Black Friday period – Australian retailers haven’t quite gotten there yet. Instead, you can actually get the same Black Friday discount on laybys, which is a huge advantage to have for big-ticket items like cameras and lenses.
The way this works is you can pay a small deposit for your preferred items during the Black Friday weekend and collect the gear on a later date, paying the rest of the discounted price at the time of collection – something one of our Australian writers did in 2018. This might even work if a particular product you want is out of stock during Black Friday, but is still advertised on a retailer's site.
Where to find the best Black Friday 2021 deals
Chances are you won’t need to leave your home to snag a great Black Friday offer. Most in-store discounts will be offered online by the major retailers, so all you’ll need to do is keep your credit card handy and shop from your couch.
Before that, though, we’d recommend you have your shopping list ready and figure out what your budget is. Doing some research on prices now will help you determine whether a Black Friday offer is actually worth it or not when the sale finally begins.
It might also help to be a little flexible on your purchase decisions. For example, if you’re after an enthusiast-level camera, it’s best to list the features you really want. Then have a few options for the bodies. That way, if you find that the Canon EOS M6 Mark II is cheaper than the Sony A6600 and both offer the feature set you’re after, you can save a decent chunk of change by opting for the bigger discount.
That said, it can be time consuming and, quite frankly, overwhelming to have to sift through hundreds of offers from each retailer to find the best bargains. And that’s where we come in. The DCW team will be on hand to wade through the quagmire that is the Black Friday sale and handpick only the biggest offers on the best products. We’ll be listing them all right here, so you’ll want to bookmark this page. We’ll also make sure this page stays updated with all the latest offers through the entire sale period.