How to go viral with your photography

trending content and go viral with your photography
(Image credit: We Are/Digital Vision via Getty Images)

We live in a world where millions of images and video content are uploaded to social media sites daily across the globe. On Facebook alone, over 300 million images are shared every day – and on Instagram, an average of 95 million photographs are uploaded to the platform daily.

One of the greatest things about social media is having a worldwide audience right at your fingertips and the potential to connect with many millions of other users. However, with continuous input from multiple directions, it can be hard to stand out from the crowd and find a way to make an impact, particularly if you’re using these platforms in a professional capacity. 

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Claire Gillo

Claire is a professional photographer and writer, and lives by the the sea with her two young children, husband and cat in the southwest of the UK.


After graduating from The Bournemouth Arts Institute with a first-class degree in photography, Claire worked for a number of years in the publishing industry, including as Technique Editor for Digital Camera magazine.


She loves anything and everything to do with photography, from creating magazine articles to photographing ballerinas on the beach and newborn babies (but not at the same time). She mainly shoots with digital DSLRs, but does dust off her beloved Hasselblad medium-format film camera once in a while…

With contributions from