Instagram updates Reels... now they can last up to 90 seconds AND with your own audio

Instagram reels story
(Image credit: Instagram)

Instagram Reels first came to the global social media and image-sharing platform in 2020, most likely as a response/rival to the rise in popularity of TikTok, the app where short-form video clips are king.

At the beginning of June 2022, Instagram rolled out several new features for Reels, which the platform says will "help you engage more with your audience and help you express your most authentic self."

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar,, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.