Professional product photography is a deceptively complex genre. In order to create the image styles sought after by clients today while fulfilling the main functions of any product shot – to draw attention to and sell the featured product – lighting must be tightly controlled.
In many cases product photography professionals utilize a multi-light setup, but where space is limited, or when working on a limited budget, a single strobe can suffice. In some cases a single light can be desirable to create a strong directional look, where using a second strobe would introduce too much light to the scene and add unnecessary complication to the photographer’s workflow.
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However, the main challenge with this approach is that one side of the product can appear underexposed, especially with dark, glossy materials. Where this occurs it is important to add a fill light by reflecting some strobe light back onto the surfaces not facing the light source. This provides a more subtle second light effect than even the lowest power setting on a second strobe could achieve.
With a creative approach to lighting angles and a good knowledge of how exposure relates to lighting output, a magazine style can be attained with minimal investment in time and potentially costly studio equipment.
Step 1: Place the light
Attach a large softbox to your strobe. While we want a fairly tight light spread, background illumination can be altered later, while product highlights will be kept soft by the large light source.
Step 2: Arrange the products
Set out the items to introduce a sense of depth. Stagger the objects to avoid too much linearity, which does not produce an interesting perspective. Ensure good background separation.
Step 3: Choose a focal length
Depending on the size of your studio, a longer focal length will compress the scene, making items appear closer together, minimising optical distortion and cutting negative space within the frame.
Step 4: Set the aperture
To keep all of your subjects sharp, stop down to at least f11. You may need to use a higher f-number to manage image brightness, so moving the items away from the background reduces unwanted detail.
Step 5: Adjust strobe power
If your shot is too bright, with blown highlights on one side of the product, keep your camera settings the same and reduce strobe output. Don’t move the light back – this can create too much directionality.
Step 6: Use a reflector
Use a piece of white card or perspex to bounce back light onto the dark side of the items. This will create a similar look to a second softbox, but with a more manageable output. Vary position and angle.
Step 7: Adjust settings
If your scene is still too bright, increase the shutter speed to around 1/200 sec. This will cut ambient light without exceeding the maximum sync speed with the strobe. Fluorescent WB adds a cool tone.
Step 8: Adjust light position
If your background is too bright, angle the light at 45° towards the camera, slightly behind the products, to reduce spread and feather the subjects’ illumination. Be aware of flare and reduced contrast.
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