Hasselblad XCD 90V review: the finest lens Hasselblad has ever made

The Hasselblad XCD 90V isn't just Hasselblad's finest lens – it could be the finest lens we've ever tested

5 Star Rating
Hasselblad XCD 90V on a wooden surface against a dark background
(Image: © James Artaius)

Digital Camera World Verdict

The Hasselblad XCD 90V is the portrait lens that I've always dreamed of. It's as near optically perfect as we've ever seen, with unprecedented sharpness and effectively zero distortion. Subject separation is simply sublime, the rendering and dimensionality are truly incredible, the AF performance is fantastic, and it has both a manual focus clutch and a customizable, de-clickable control ring. The perfect lens? It's as perfect as I've ever seen, that's for sure.


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    Sharpest lens ever?

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    Breathtaking bokeh

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    Manual focus clutch

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    New, faster shutter

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    De-clickable control ring


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    Premium price tag

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To call the Hasselblad XCD 90V lens eagerly anticipated would be quite the exercise in litotes. Announced alongside the Hasselblad X2D 100C back in 2022, X system users have been waiting patiently – but I can safely say that the patience has paid off, as I firmly believe that this is the best lens in the XCD lineup. 

And the Hasselblad XCD 90V actually has a surprising amount of competition. First of all from the company's own first-generation lens, the XCD 90 f/3.2, but also from third parties, as TTArtisan makes a 90mm f/1.25 for the X mount. It won't surprise you to know that the best Hasselblad lenses are made by Hasselblad itself, but the XCD 90V truly sets new standards – even by lofty Swedish standards.

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Mount optionsHasselblad X
35mm focal length71mm
Image stabilizationNo
Weather sealingNo
FocusAuto, manual
Control ringYes
Lens construction9 elements in 6 groups
Angle of view34°/28°/21° (diag, hor, ver)
Minimum aperturef/32
Minimum focus distance0.67m
Filter size72mm
Dimensions (len x dia)95 x 75mm

The older Hasselblad XCD 90mm f/3.2 is the most direct alternative, being identical in focal length. However, its aperture is considerably slower and it's also heavier and a smidge bigger. The 90V is the superior performer.  


At an equivalent 105mm, the Hasselblad XCD 135mm f/2.8 is a more classic portrait focal length – and can be purchased with or without the X Converter 1.7 that turns it into a 230mm (178mm) f/4.8 lens. The 90V is far more versatile.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.