I wonder, what if Canon were to simply rebrand EOS M as EOS R-M?

Canon EOS M6 Mark II
Could this be the new Canon EOS M7? No, because its the EOS M6 Mark II... but how much would Canon have to do, REALLY, to relaunch and rebrand the EOS M ecosystem? (Image credit: Canon)

The Internet is full of Canon EOS R7 rumors, and we’ve already talked about the lens dilemmas facing Canon if it produces an APS-C EOS R range. (It will need to make standard zooms and wide-angle lenses for this specific format – full frame lenses won’t do.)

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at fotovolo.com but also writes about photo-editing applications and techniques at lifeafterphotoshop.com