Sony's powerful AI subject recognition can now detect limbs and posture

Sony AI subject recognition
(Image credit: Sony)

Last week, Sony launched the Sony A7R V, a camera that basically does everything better than its predecessors. Although aimed at those who demand a high-resolution sensor, its impressive video features and brand-new AI processor for tracking subjects completely blur the lines when it comes to who it's designed for. Humans, animals and vehicles are easier to track than ever before and the good news is, it hasn't had to compromise on speed or power. 

There has been a lot of talk about AI camera technology recently. Without realizing it, you have probably been using AI camera technology for longer than you think. When it comes to the best sony cameras, the first Sony to include continuous Eye AF was the Sony A7R II released in August 2015 and every camera since has featured it. Eye AF works by continuously refocusing to make sure your subject's eye is always pin-sharp which for portrait photographers is key.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.