Sony wins mirrorless race, beating Canon and Nikon for 2019 full-frame sales

Sony has beaten Canon and Nikon in the 2019 full-frame camera race
(Image credit: Digital Camera World)

While the western world was tying itself in knots buying all the Black Friday bargains, something very important happened in Japan: it was revealed that Sony sold more full-frame cameras than anyone else in 2019, overtaking Canon for market share. 

In short, this means that Sony has won the full-frame mirrorless race in 2019; despite their best efforts, the Canon EOS R and Nikon Z7 simply couldn't keep paces with the awesome sales of Sony's Alpha cameras. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.