Sigma will announce a new product next week - but what could it be?

Sigma new product announcement teaser
(Image credit: Sigma)

Sigma has revealed that it will be announcing a new product(s) next week, and without any further details, it has left us with the question: what is it? 

Before product announcements, Sigma likes to keep us in suspense by launching a live YouTube video that counts down to the announcement date, which in this instance, is March 26, 2024. Rather cryptically, there are no further details or hints at what kind of product we might see on the day, but we do know when and where the presentation will occur. 

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 

Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.