No "off piste" pro lenses, says Sony! Pro photographers are "quite conservative"

Sony FE 300mm f/2.8 GM OSS lens on a red table with grey curtains
(Image credit: James Artaius)

In a week where two very different trinity lenses were announced by the two leading camera brands, Sony has stated its belief that "the professional photographer is quite conservative" in discussing its traditional 300mm f/2.8 lens design. 

Less  than a week ago the groundbreaking Canon RF 24-105mm f/2.8L IS USM Z was revealed – a lens that I called a "trinity buster" for its revolutionary approach to the predictable f/2.8 zoom lens range. Yesterday Sony launched its much-anticipated Sony FE 300mm f/2.8 GM OSS (alongside the Sony A9 III) – completing its lineup of trinity telephoto lenses. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.