New cameras out of stock: PR stunt or genuine supply issues?

CIPA camera sales Jan-May 2021
(Image credit: CIPA/Sony)

The latest CIPA camera sales figures are pretty flat for the period January to May 2021. These figures are well down on those from 2019, but still up on the 2020 figures, when the world went into pandemic shutdown.

warned customers that it's already received large numbers of orders for the Nikon Z fc, due at the end of July, and that meeting those orders "may take some time". (Image credit: Nikon)

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at