It's hip to be square with a Diana F+ camera, now back in Black Jack & CMYK editions

Lomography Diana F+ Black Jack and Diana F+ CMYK
(Image credit: Lomography)

These retro Diana F+ cameras come from the hipsters at Lomography, and bring back a celebrated medium format camera from the 1960s. But you can forget your Hasselblads, your Rolleiflexes and your Mamiyas. These are ultra basic, ultra-simple plastic snapshot cameras. Kitsch is king, and the more unpredictable the images, the better.

These cameras are not about image quality on a budget. They are about as far from the best medium format cameras as you can get. They are anti-tech, anti-culture, anti-quality – unless you consider creative quality as important as technical quality, which isn't a bad point.

And they are cheap. No, really cheap. They cost $89/£79 (around AU$150), and that includes a matching Diana+ Flash. This is the only bit of the kit that requires battery power, incidentally, and only a single AA cell at that.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at