Reto Pano is a devilishly cheap analog compact camera that shoots faux panoramas and standard 35mm photos
Check out the Reto Pano, a reusable 35mm analog camera that’s the price of a few rolls of film and comes in a cool range of colors

The Reto Pano is a 35mm film camera that’s so cheap and compact, you might dismiss it as a disposable camera. But rest assured, this little device can be loaded with your choice of 35mm film and used time and again. And, at just $35 / £27 / AU$99, it barely costs as much as a few rolls of film.
As you’ve probably already guessed by the name, the Reto Pano can capture panoramic-style images. I say ‘panoramic-style’ because rather than enabling you to capture proper panoramas, it simply crops full-frame images down to 35 x 14.9mm – but if that’s not your thing, you can still capture standard 35 x 24mm images.
All this can be done, even mid-roll, by simply sliding a switch back and forth beneath the lens, so you can switch between ‘panos’ and standard shots to your heart’s content.





The camera is built around a fixed 22mm f/9.5 lens, comprising 2 elements. This provides both an ultra-wide focal length, which should be ideal for faux panoramas, and a large depth of field, so virtually everything should be in focus.
It also features a built-in flash, so if the 1/100 sec shutter speed and narrow aperture aren’t letting in enough light, you’re covered. As such, you simply load and wind your film and start shooting.
A built-in lens cover protects the lens when not in use and a single AAA battery is required to power the camera, which weighs just 93g (3.3oz approx) and is 110 x 62 x 32mm in size. As you’d expect, no film or batteries are included, but the Reto Pano does come with a strap.





My first impression of this little camera is that the affordable price of admission could make it an ideal first film camera for a beginner photographer or somebody looking to simply document friends and family.
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And I really like the range of colors, five in total. Metallic Pink, Metallic Mint and Metallic Silver are all solid, retro-looking colors, while Sheer Black and Sheer White are translucent.
From the product photos, I’m liking the Sheer White, which clearly shows the inner workings of the camera – circuitboards and the like – and features bright-orange accents on the shutter button and lens switch. If you’re champing at the bit to get your hands on the Retro Pano, it’s available now.




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Mike is Digital Camera World's How To Editor. He has over a decade of experience, writing for some of the biggest specialist publications including Digital Camera, Digital Photographer and PhotoPlus: The Canon Magazine. Prior to DCW, Mike was Deputy Editor of N-Photo: The Nikon Magazine and Production Editor at Wex Photo Video, where he sharpened his skills in both the stills and videography spheres. While he's an avid motorsport photographer, his skills extend to every genre of photography – making him one of Digital Camera World's top tutors for techniques on cameras, lenses, tripods, filters and other imaging equipment – as well as sharing his expertise on shooting everything from portraits and landscapes to abstracts and architecture to wildlife and, yes, fast things going around race tracks...
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