Lomography Diana F+ review

Can this retro-styled 120 film roll-powered plastic camera bring medium format photography to the masses?

Lomography Diana F+
(Image: © Gavin Stoker / Digital Camera World)

Digital Camera World Verdict

The creaky plastic build, toy camera-like Diana F+ from Lomography offers a low-fi and affordable introduction to the joys of medium format photography via 120 film. As with most of this manufacturer’s output, don’t expect digital camera type build quality or sophistication from this manually operated maverick and you won’t be disappointed. Neither will you be if prepared to follow the mantra of ‘don’t think, just shoot’, and embrace the inevitable hit and miss results returned. Social media junkies may also love that the square image aspect ratio is a good match for Instagram.


  • +

    Very affordable way to experiment with film photography

  • +

    Flashgun, gels and accessory shoe included if opting for the kit version

  • +

    Cool retro design disguises the more toy-like qualities of the build


  • -

    Cheap plastic build literally creaks in operation

  • -

    Fiddly to insert film

  • -

    Film, processing and printing costs extra

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Feel that digital photography is just a little too perfect? Aimed at photographers of all abilities and experience levels, and promising what’s described as a dreamy filmic aesthetic with ethereal color-drenched images, and visible vignetting – along with the unpredictability this low-fi analog film brand is known for – the Diana F+ is claimed as one of Lomography’s best-loved analog creations. 

Though the Lomo version has been around since 2007, its origins can be traced further back to Hong Kong factory-produced cameras of the 1950s and 1960s. We’re reminded of the look and feel of the Holga brand here too. We were sent the regular ‘teal’ and black version of Lomography’s Diana F+ to play with here, though other variants, limited or otherwise, are also available; at one time there was even a glow-in-the-dark Diana F+ camera body. In addition there are even 35mm film shooting Mini, 110 film format, plus pinhole lens-only versions of the Diana.

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Gavin Stoker

Gavin has over 30 years’ experience of writing about photography and television. He is currently the editor of British Photographic Industry News, and previously served as editor of Which Digital Camera and deputy editor of Total Digital Photography

He has also written for a wide range of publications including T3, BBC Focus, Empire, NME, Radio Times, MacWorld, Computer Active, What Digital Camera and the Rough Guide books.

With his wealth of knowledge, Gavin is well placed to recognize great camera deals and recommend the best products in Digital Camera World’s buying guides. He also writes on a number of specialist subjects including binoculars and monoculars, spotting scopes, microscopes, trail cameras, action cameras, body cameras, filters and cameras straps.