It's hip to be square as Fujifilm goes retro with new Instax SQ40 instant camera

Instax Square SQ40
(Image credit: Fujifilm)

Fujifilm’s Instax brand of instant print cameras are some of the hottest items around right now, and today Fujifilm is bringing a brand new model just in time for all those summer trips to the beach (sorry southern hemisphere). The Fujifilm Instax SQ40 offers larger square prints and a cool retro design.

It's not the first time we have seen this retro design in the Instax lineup, with the new SQ40 sharing a very similar vibe to the Instax Mini 90, although it ditches that model’s silver rangefinder-inspired edging for a mostly black chassis. This offers a much more subtle and demure look than the Instax SQ1 or Instax Mini 12, with their bright, playful, and frankly unmissable bubblegum colors. You hopefully won’t get clocked by everyone as soon as you pull the SQ40 out of your bag.

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.