Instax SQ1 vs SQ40: which is Fujifilm's best square instant camera?

Fujifilm Instax SQ1 next to the Instax SQ40 instant film cameras
(Image credit: Gareth Bevan / Digital Camera World)

Fujifilm's Instax cameras have been winning legions of fans over with their retro and fun instant film prints. Instax cameras and film come in all shapes and sizes, from the smallest Instax Mini film to the panoramic Instax Wide film. 

Sitting in the middle is Instax Square film, which you guessed it, is square. Fujifilm currently has the Instax SQ1 in its lineup as the only still-in-production camera shooting on square film, but now Fujifilm is launching a new camera – the Instax SQ40, with a new retro look to match those retro film vibes.

Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.