iPhone 11 would be irrelevant without the Apple logo

iPhone 11 would be irrelevant without the Apple logo
(Image credit: Apple)

Once upon a time, 'new iPhone day' used to raise the bar. Every year the bar went up, the phones got better and public went wilder. Over the last few years, though, Apple seems to have actively lowered the bar – which is epitomized by the lukewarm launch of the iPhone 11. 

Stripped of all context, the three new iPhones are perfectly capable smartphones. However, outside the Apple bubble and compared to what the other major manufacturers are doing, there's no getting around the fact that they are completely average. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.