Has Nikon gone barking mad?

Has Nikon gone barking mad?
(Image credit: Nikon)

*Warning: this news story contains gratuitous use of puns. If this may offend you, please contact the industry watchdog*

What's better than a Nikon Z 7? A Nikon Z 7 with a cute puppy next to it, of course. 

That's right, Nikon has released a collection of desktop wallpapers featuring its cameras alongside cute canine companions. Sounds like a mastiff waste of time, but there's a pawsible explanation fur this - it's not just a puplicity stunt!

(Image credit: Nikon)

The rather fetching photos have been snapped by Nikon ambassador and pro photographer Tamara Lackey, who's apparently used to working with children and animals - quite the faux paw. 

For this commission, 40 mischievous puppies were required for the two-day shoot, plus a selection of Nikon's finest cameras for them to play with. From pups looking through the viewfinder (baited into the ideal position with some peanut butter), to those staring right into the lens from a millimeter away, to puppies dressed up for the holidays, there's something for everyone.

(Image credit: Nikon)

Tamara captured all the shots using a Nikon Z 7, proving it's got what it takes to resolve minute furry detail while keeping pace with the cavorting canines. You have to hound it to her - the results really do look the dog's danglies.

Head over to Nikon to download the wallpapers yourself or watch the behind the scenes video below with cuteness overload.

So what's next? Canon re-tail-iates with an EOS R surrounded by kittens? You purred it here furst.

(Image credit: Nikon)

Read more:

The best pet camera in 2019

Pet photography tips: how to get great pictures of dogs

Dog People: Celebrate Dress up Your Pet Day with these quirky animal portraits

The best Nikon camera

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Ben Andrews

Ben is the Imaging Labs manager, responsible for all the testing on Digital Camera World and across the entire photography portfolio at Future. Whether he's in the lab testing the sharpness of new lenses, the resolution of the latest image sensors, the zoom range of monster bridge cameras or even the latest camera phones, Ben is our go-to guy for technical insight. He's also the team's man-at-arms when it comes to camera bags, filters, memory cards, and all manner of camera accessories – his lab is a bit like the Batcave of photography! With years of experience trialling and testing kit, he's a human encyclopedia of benchmarks when it comes to recommending the best buys.