5 cool new features for Lightroom announced at Adobe Max

Adobe Max logo
(Image credit: Adobe)

Every year Adobe holds an annual conference in California, Adobe Max, where the opening keynote includes a flurry of software announcements. These are often a little bit random: a case of "whatever they could get out of the barn in time". But this year, a clear theme has evident. Adobe is going all-in on AI. 

In doing so, it's essentially positioning itself as the "frenemy" of photographers. On the one hand, Adobe's new generative AI tools enable anyone who doesn't want to hire a photographer to make something that looks almost indistinguishable from a photo, with just a few text prompts. Which isn't exactly endearing them to professional shooters.

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Tom May

Tom May is a freelance writer and editor specializing in art, photography, design and travel. He has been editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. He has also worked for a wide range of mainstream titles including The Sun, Radio Times, NME, T3, Heat, Company and Bella.