2021 doom: Panasonic selling camera division, Nikon to shrink business?

2021 doom: Panasonic selling camera division, Nikon to shrink business?
(Image credit: YouTube: Tony & Chelsea Northrup)

After correctly predicting that Olympus would exit the camera industry, an industry pundit is now forecasting that Panasonic will follow its lead and sell its own imaging division in 2021 – and that Nikon will continue to shrink its camera business, ceding its traditional number two position to Sony

That's according to photographer and YouTuber duo Tony and Chelsea Northrup, who state that while the Panasonic S5 is a great camera, it may not be enough to change the fortunes of a manufacturer that has sold less cameras than Olympus – and that we may not get to see a successor to the Panasonic S1 or Panasonic S1R systems. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.