2021 doom: Panasonic selling camera division, Nikon to shrink business?

2021 doom: Panasonic selling camera division, Nikon to shrink business?
(Image credit: YouTube: Tony & Chelsea Northrup)

After correctly predicting that Olympus would exit the camera industry, an industry pundit is now forecasting that Panasonic will follow its lead and sell its own imaging division in 2021 – and that Nikon will continue to shrink its camera business, ceding its traditional number two position to Sony

That's according to photographer and YouTuber duo Tony and Chelsea Northrup, who state that while the Panasonic S5 is a great camera, it may not be enough to change the fortunes of a manufacturer that has sold less cameras than Olympus – and that we may not get to see a successor to the Panasonic S1 or Panasonic S1R systems. 

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.