Was the Canon 5D Mark III the last of the culturally iconic cameras?

Canon EOS 5D Mark III DSLR camera
(Image credit: Future)

It almost seems like we are treated to a new camera almost every week, with all the naysayers talking up how camera phones and AI are going to destroy the camera market, there are certainly no obvious signs that the camera industry is about to buckle and close-shop anytime soon.

While camera sales have obviously taken a hit since the golden age of the DLSR, the market is still robust, with new cameras filling every conceivable gap in the market. Each new camera adds some wondrous new feature or technology to push it further than rivals. But with the market moving so fast, and so fluidly, when is the last time we paused and thought – "this camera is a legendary camera" before it was swiftly replaced with a newer model with an extra megapixel or nanosecond faster autofocus?

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.