If most smartphone improvements are software-based, why should I spend big on the latest devices?

A hand holding a smartphone
New phone, same tricks? What do the latest AI-powered smartphones really offer us as photographers? (Image credit: Jon Devo)

If you’ve ever owned a simple point-and-shoot digital camera or a bridge camera, you’ll be familiar with ‘Intelligent Auto’, ‘Superior Auto’ or ‘Creative Assist’ – functions designed to help people get the best shots, depending on the scene or scenario. It uses algorithms built into the image signal processor of the camera to assess the shooting conditions and automatically select the best settings. This function is often designated to the ‘iA’ or ‘iA+’ position on the mode dial, and has been around for over a decade.

In 2023, the buzzword ‘AI’ is heavily used to market cameras and especially smartphones – perhaps because there’s little else to tell them apart from year to year. But what does it mean for us as potential purchasers of kit being touted for its AI-powered capabilities?

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Jon Devo

Jon is a gadget reviewer, content creator and influencer. He spends his time reviewing products, covering technology news, giving talks on content strategy and creating content in partnership with a wide variety of forward-thinking brands. He also contributes to commercial radio, as well as in national print newspapers and magazines.