There are few cameras that are quite as much fun to give as a gift as a Polaroid. And right now, the Polaroid Now Generation 3 bundle has dropped to just $134.99 at Amazon, down from $159.99, saving you a very welcome $25.
For me, this is exactly the sort of camera gift that works whether you are shopping for a photography enthusiast, someone who simply loves taking pictures, or, quite frankly, yourself. Part of the appeal is that the Polaroid Now keeps instant photography wonderfully simple. This is a proper analog instant camera that produces those unmistakable full-size Polaroid photographs, and there is still something wonderfully satisfying about pressing the shutter and watching a physical photograph slowly appear in front of you.
The Generation 3 model also brings a few useful improvements that make it considerably easier to get good results. Polaroid has given it an upgraded two-lens autofocus system, while there are self-timer and double-exposure modes for when you want to get a little more creative.
But I think what makes this particular deal especially appealing is that this is a bundle rather than simply the camera on its own. You are getting the black Polaroid Now Generation 3 alongside 16 shots of color film, meaning whoever unwraps it can actually start shooting rather than immediately having to go out and buy film. And that makes a huge difference if you are thinking about this as a gift.
Instant cameras are one of those rare photography products that you don't necessarily need to be a photographer to enjoy. Take one to a party, family gathering, vacation, or Christmas celebration and suddenly everyone wants a photograph. Better still, rather than disappearing into a smartphone camera roll, you actually have something physical to hand over, stick on the fridge, or keep in an album.
That is part of the reason I still have such a soft spot for Polaroid. There are undoubtedly more technically sophisticated cameras out there, but that really isn't the point. The Now Generation 3 is about enjoying photography, slowing things down slightly, and creating something tangible from the moment you press the shutter.
At $159.99, I already think the camera-and-film bundle makes an attractive gift. At $134.99, saving you $25, it becomes considerably easier to recommend. If you have someone in your life who loves photography, nostalgia, or simply taking pictures with friends and family, I think this would make a brilliant gift.
Of course, there is also absolutely nothing wrong with gifting one to yourself. At $134.99, I certainly wouldn't judge you.
