Camera rumors in 2025: what cameras are coming, officially and otherwise!

Hasselblad rumors 2025

Hasselblad has done a remarkable job of gaining ground on Fujifilm in recent years, with some of the best medium format cameras in the world – such as the stellar Hasselblad X2D II 100C, which is the most advanced camera on the market right now. And don't forget that it was Hasselblad that introduced medium format mirrorless to the world!

While the launch of the X2D II has quenched most of the current Hasselblad rumors, it's worth noting that the new camera has parent company DJI's fingerprints all over it – namely the introduction of LiDAR autofocus. And it's also worth noting the resurrected rumors about DJI launching a full-frame mirrorless camera using the L-Mount (bearing in mind that DJI is already a member of the L-Mount Alliance), which could pave the way for more cross-pollination of technology.

So what are the latest Hasselblad rumors doing the rounds?

Hasselblad CFV 100C II

With the X2D II now officially launched, there are already rumblings that Hasselblad is set to update its CFV 100C digital back.

This would, on paper, incorporate the new features of the X2D II, such as increased phase detect autofocus points, new subject detection algorithms and increased dynamic range.

Would it also include the new LiDAR technology, though? that would require a retooling of the current Hasselblad 907X "camera" to add a LiDAR window. It seems more likely that the company would keep the two product lines distinct, with the 907X / CFV being a studio-oriented system (given its lack of stabilization, and likely lack of LiDAR) with the X2D II effectively being the field camera.

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