Software giant Adobe now owns Topaz Labs, the AI platform known for its upscaling and denoise tools.
After announcing an acquisition agreement back in June, Adobe has now completed the acquisition of Topaz Labs, the company shared on September 23. Topaz Labs will remain available as standalone apps, while the company’s CEO has joined Adobe’s Digital Video and Audio team.
But Adobe Photoshop already incorporated several Topaz Labs tools before the acquisition, including AI Sharpen, AI Denoise, and Generative Upscale. Meanwhile, Adobe Firefly Boards already has a video upscaler from Topaz.
That raises a key question: What’s going to change with Adobe now owning Topaz Labs?
Adobe’s Vice President of Product Marketing for Creative Professionals, Deepa Subramaniam, has dropped a major hint: “Restoring archival footage, refining low-light shots, enhancing mobile clips, preparing content for the big screen, and bringing AI-generated videos to professional quality through creative upscaling will soon be possible within even more existing workflows, helping creatives accomplish more of the work they love.”
There’s a lot to unpack in that sentence, but it hints at where Adobe users will see new Topaz-based tools in the future. Video upscaling seems to be a key focus, as such a tool would cover reviving older clips, enhancing smartphone shots, and enhancing the typical lower resolution of AI-generated videos. The mention of “existing workflows” hints that video upscaling could be coming to Adobe’s existing video editing tools.
Adobe also says that the acquisition will help creators to spend less time switching between different tools. Subramaniam also says that Adobe technology will also improve Topaz Labs models.
“The future of creativity will continue to be defined by creative storytelling and human craft regardless of whether content was captured on a professional camera, mobile phone, or generated with AI,” Subramaniam wrote.
While Adobe says that Topaz Labs tools will be integrated into more existing workflows in the future, the company also says that Topaz Labs’ existing apps will remain available as standalone products.
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