Walmart Plus is an upcoming same-day delivery service that's set to compete with Amazon Prime. Due to launch imminently, the membership program will allow shoppers to get "free unlimited same-day delivery on groceries and thousands of other items". This could potentially be a game-changer for many Walmart lovers – allowing them to get everything they need delivered to their residence with none of the hassle of having to leave the comfort of their own home.
Walmart is known for having a wide selection of products available at affordable prices – but a subscription delivery service could help launch it to become Amazon Prime's biggest competitor.
• Read more: Amazon Prime Day 2020
What is Walmart Plus?
Walmart Plus (stylized Walmart+) will be a new subscription service that will offer free same-day and next-day delivery of groceries and other products sold at Walmart. It initially seems that Walmart Plus will focus more on groceries and essentials, but electronics, clothing, tools and more will also apparently be eligible for Walmart Plus free and fast delivery.
However, it does seem that the benefits of having a Walmart Plus membership will expand as the scheme matures, with rumored plans to include general merchandise, discounts on fuel at Walmart gas stations and early access to product deals.
How much will Walmart Plus cost?
There hasn't been any official word on how much the Walmart Plus service will cost, but rumors so far indicate that we could be looking at a price of $98, which is a full $20 cheaper than Amazon Prime, which currently costs $119 per year. Price will likely be an important aspect of the Walmart Plus launch, as it will have to both tempt users away from Amazon and entice consumers that have resisted Prime's allure so far.
There's no word yet on whether there will be monthly pricing options available, but we would assume that there would be, as this would be another great way to get users to try out the service without having to commit to a full year of payment.
What perks can you get with Walmart Plus?
The main perk of Walmart Plus is being able to have groceries and other products delivered on the same day for free. Apparently Walmart Plus subscribers will be able to reserve delivery slots and have special access to Walmart's new Express two-hour delivery service as well.
However, there are also rumors that users will be able to place orders by text message, get discounts on prescription drugs and even get priority check-out in Walmart's physical stores. Another rumor says that Walmart could even allow subscribers free access to films and TV shows, similar to Disney Plus, Netflix and Amazon Prime.
If you're a bonafide bargain hunter, Walmart Plus could be your secret weapon on Black Friday. Apparently, Walmart Plus will allow subscribers priority access to deals during the holiday sales, meaning that users can scoop up particularly good discounts before the general population can even see them.
When will Walmart Plus launch?
At present, there's no clear indication on the exact date that Walmart Plus will launch. However, the landing page says that the service will be 'coming soon' and is 'almost here', so we're expecting an imminent announcement.