This is "the world's fastest flash" – and it costs $17,000

This is "the world's fastest flash" – and it costs $17,000 Profoto Pro-11
(Image credit: Profoto)

Profoto has unveiled what it is calling "the ultimate flash": the Profoto Pro-11. And it isn't just the specs that are sky high – this new pack and head system boasts a staggering price tag of $16,995 / £10,829.17 excluding tax / VAT (approximately AU$21,927, though the Australian price is still to be confirmed).

It was only recently that Canon raised eyebrows with its $1,099 /  £1,299 / AU$1,699 flashgun, the Canon Speedlite E-L1 (opens in new tab), but the Profoto Pro-11 makes that look like chump change. 

• Read more: Best flashguns or strobes (opens in new tab)

Still, it isn't just the price that Profoto's new flagship flash dials up to 11. It packs a minimum flash duration of 1/80,000 sec and a maximum power output of 2,400Ws, which can be dialed up or down by 11 f-stops (in increments of 1/10-stops). 

It has a lightning-fast recycle time of between 0.02 and 0.7 second, with rapid-fire bursts of up to 50 frames per second – all with the manufacturer's signature consistency of color and light quality. 

In addition to support for wireless TTL and high-speed sync, the Pro-11 now comes with integrated Bluetooth connectivity that embraces the Profoto AirX 2.4Ghz system – which the manufacturer says also makes it "the world's most advanced flash" in addition to "the world's fastest flash" (and "the ultimate flash").

"When shooting with the Pro-11, one real-world benefit with the built-in AirX comes clear; the higher degree of convenience and control available to you on the day significantly improves workflow," states the company. "And via the Profoto apps, you'll get real-time updates and upgrades, so your user experience will always be the latest, and you'll have an overview of all your Profoto gear."

"This top-of-the-line professional flash generator boasts high speed flash durations, quick recycling and consistent color, now augmented with Bluetooth wireless technology. The 2.4GHz Profoto AirX system allows users to control and trigger Profoto flashes from smartphones, and even synchronize with (some) handsets’ built-in cameras."

Full specs for the Profoto Pro-11 can be found on the company website, and you can order below if you want to add this beast to your arsenal. 

Pre-order the Profoto Pro-11 at Adorama (US) (opens in new tab)
Pre-order the Profoto Pro-11 at B&H (US) (opens in new tab)
Pre-order the Profoto Pro-11 at Wex (UK) (opens in new tab)

Read more: 

Canon Speedlite E-L1 review (opens in new tab)
The best flash diffusers, softboxes and modifiers
(opens in new tab)The best flash triggers (opens in new tab)

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.