This is "the world's fastest flash" – and it costs $17,000

This is "the world's fastest flash" – and it costs $17,000 Profoto Pro-11
(Image credit: Profoto)

Profoto has unveiled what it is calling "the ultimate flash": the Profoto Pro-11. And it isn't just the specs that are sky high – this new pack and head system boasts a staggering price tag of $16,995 / £10,829.17 excluding tax / VAT (approximately AU$21,927, though the Australian price is still to be confirmed).

It was only recently that Canon raised eyebrows with its $1,099 /  £1,299 / AU$1,699 flashgun, the Canon Speedlite E-L1, but the Profoto Pro-11 makes that look like chump change. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.