The Japanese market is also treated to a crisps challenge…
(Image credit: Google)
The smartphone industry has been racing ahead in the last few months. In August, there was the Samsung Unpacked event which saw the launch of the SamsungGalaxy Z Flip 4 and Z Fold 4, followed by the much-anticipated iPhone 14 event in early September. Now Google has started a creative, and a little crazy, promotional campaign for the upcoming Pixel 7 line-up in Japan.
The fun campaign uses chips (crisps, if you're a UK reader) as the marketing ploy. The campaign teases the Pixel 7's colors as chip flavors, consisting of Snow Cheese (Snow color), Hazel Onion (Hazel color), Salty Lemon (Lemongrass color), and Obsidian Pepper (Obsidian color). The race for the best camera phone is on!
Google has actually made the chips too, and people in Japan have a chance to win one of 2,000 boxes by entering the #GoogleChips challenge by September 23. We love that the boxes are designed with the Pixel 7 / Pixel 7 Pro visor and imagine that’ll be very collectible. We only wish this campaign was worldwide.
The Silicon Valley giant has now set a date to officially announce the Pixel 7 and 7 Pro – October 6, at 10 AM ET / 3pm GMT. This makes sense, as last year's Google Pixel 6 Pro was also announced in October.
As well as announcing a date for the official unveiling, Google has let us know that the name of the new chipset at the heart of the Pixel 7 and Pixel 7 Pro won’t be called the Tensor 2 as widely assumed but the Tensor G2 instead. We’re assuming the G stands for Google in the chip name but we have to wait until launch to be sure.
Last week, Google also revealed the colorways for the upcoming camera phones: the Pixel 7 will be available in Obsidian, Lemongrass, and Snow and the Pixel 7 Pro will come in Obsidian, Hazel, and Snow – as per the chips!
Thanks to Google offering an unexpected first look at the Pixel 7 and Pixel 7 Pro at Google I/O 2022, we also know we will see the same lovely aluminum and glass build as the Pixel 6 series. However the Pixel 7 and Pixel 7 Pro will see the camera bar covered in aluminum (rather than being mainly glass), which should certainly provide better durability.
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The Pixel 7 looks set to be a touch smaller than the Pixel 6 with the display being 1mm narrower and 2mm shorter. Meanwhile, the Pixel 7 Pro’s display is unchanged in size compared to the Pixel 6 Pro, we are expecting the phone size to be identical. However, the Pixel 7 Pro's display is rumored to have a native
Intel coming from 9to5Google says that the Pixel 7 and Pixel 7 Pro will use tweaked versions of the displays found in the Pixel 6 series. The screen leak from 9to5Google comes via code discovered in the Android Open Source Project, revealing the displays being used on the Pixel 7 series. This shows that Google has created two new display drivers – these are tagged as “C10” and “P10” – thought to be abbreviations of the alleged Cheetah and Panther codenames for the Pixel 7 and 7 Pro.
According to the leak, the Pixel 7 will feature a 1080 x 2400 display, which can run at up to 90Hz and the larger Pixel 7 Pro will have a 1440 x 3120 display that goes up to a 120Hz refresh rate. Sound familiar? Yep, these are the specs as seen in the 2021 Pixel 6 series - this isn’t necessarily a bad thing however as Google made a big step-up with the Pixel 6 generation, taking their top tier option from 90Hz up to 120Hz, and using a curved display.
Looking at the code, 9to5Google also found it pointed towards the new phones using identical Samsung panels — S6E3FC3 and S6E3HC3, respectively — as their predecessors, which would make the display specs even more likely to be correct.
The Pixel 7 looks set to be a touch smaller than the Pixel 6 – the display is 1mm narrower and 2mm shorter. Meanwhile, the Pixel 7 Pro’s display is unchanged in size compared to the Pixel 6 Pro, we are expecting the phone size to be identical. However, the Pixel 7 Pro's display is rumored to have a native 1080p mode, which should improve battery saving in Low Power Mode.
Rachael is a British journalist with 18 years experience in the publishing industry. Since working on www.digitalcameraworld.com, she’s been freelancing, and contributing to some of the world’s best-loved websites and magazines including T3.com and TechRadar.com and has also had a book, iPad for Photographers, published. She's currently acting as editor of 5GRadar.com - a website specializing in the latest cellular technology.
