Tasty teaser: Google advertises the upcoming Pixel 7 with chips!

(Image credit: Google)

The smartphone industry has been racing ahead in the last few months. In August, there was the Samsung Unpacked event which saw the launch of the Samsung Galaxy Z Flip 4 and Z Fold 4, followed by the much-anticipated iPhone 14 event in early September. Now Google has started a creative, and a little crazy, promotional campaign for the upcoming Pixel 7 line-up in Japan.

The fun campaign uses chips (crisps, if you're a UK reader) as the marketing ploy. The campaign teases the Pixel 7's colors as chip flavors, consisting of Snow Cheese (Snow color), Hazel Onion (Hazel color), Salty Lemon (Lemongrass color), and Obsidian Pepper (Obsidian color). The race for the best camera phone is on!

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Rachael Sharpe

Rachael is a British journalist with 18 years experience in the publishing industry. Since working on www.digitalcameraworld.com, she’s been freelancing, and contributing to some of the world’s best-loved websites and magazines including T3.com and TechRadar.com and has also had a book, iPad for Photographers, published. She's currently acting as editor of 5GRadar.com - a website specializing in the latest cellular technology.