Taking place on 06-07 March, The Photography Show: Spring Shoots will provide most people with their first ever look at the astonishing 50.1MP / 8K Sony A1 and the just-announced Sony FX3 cinema camera.
On top of that, Sony will hosting clinics on its latest lenses as well as its best options for vlogging equipment. Here's a look at everything you can see from Sony on Saturday and Sunday at The Photography Show: Spring Shoots…
Sony A1 (Sunday 07 March)
Taking place on Sunday 07 March from 14:55-15:25 GMT, A look at the A1 will see Sony Digital Imaging Specialist Sam Pilling give a product demonstration of Sony's incredible flagship-level professional camera.
The Sony A1 boasts a 50.1MP image sensor with an astounding 30fps top speed for continuous shooting, along with incredible 8K capability that takes videography to another level.
More info and booking: A look at the A1
Sony FX3 (Saturday 06 March)
Held from 16:05-16:35 GMT on Saturday 06 March, Sam Pilling will present A look at the FX3 – the newest addition to Sony's Cinema Line of cameras.
Boasting many of the core capabilities of the Sony A7S III, but in a hybrid form factor with connectivity better suited to videographers and content creators, this product demonstration will give you a guided tour of the Sony FX3.
Sony clinics, panels and demonstrations
Streamlining your studio shoots – live portrait shoot
06 March (10:30 - 11:10 GMT)
In this live photography tutorial, Sony ambassador Hannah Couzens will welcome you on a live portrait shoot to reveal secrets of great portraiture with Sony kit.
Sony Clinic: The latest lenses
06 March (13:00 - 13:50 GMT)
Sony experts will discuss the features of their latest lenses and invite the audience to ask their own questions along the way.
Panel Discussion: A day in the life of a sports photographer
07 March (11:30 - 12:10 GMT)
Renowned professional sports photographer Thomas Lovelock shares his experience shooting athletes all around the world, using Sony equipment.
Sony Clinic: Vlogging
07 March (13:00 - 13:50 GMT)
Sony experts look at their vlogging kit – and take questions from the audience throughout the session.
This is everything you should see at The Photography Show virtual event
Canon announces speaker lineup for The Photography Show virtual festival!
Rankin interview: pandemic portraits, film vs digital, and David Bowie in a wolf mask
Getting the best out of your Sony camera
Olympus & Panasonic could get Sony A7R resolution