Pentax's new film camera will be half-frame, designed for vertical shooting. BUT WHY?

Takeo Suzuki of the Pentax Film Project, in front of a cabinet of cameras
(Image credit: Ricoh Imaging • YouTube @pentaxplus)

So if you have been following the Pentax Film Project – the brand's eagerly anticipated revival of film cameras – you would have noticed that it now has a dedicated Instagram channel. It shared a significant update on what this new film camera might look like and how it will function, and it has left this dedicated film shooter devastated – and I will guess I won't be alone, either!

In the latest YouTube update (see video below) Takeo Suzuki, project designer and planner, explains that the new Pentax camera will be optimized for vertical shooting. This is apparently because the target audience of young photographers is always looking at their phones, taking images vertically, so this camera will be able to fit into their workflow and become a cohesive part of their social media uploads. 

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.