Panasonic to 'shift' business away from stills cameras

Panasonic GH5S
Panasonic's renewed it's focus on mirrorless video cameras like the GH5S (Image credit: Future)

President of Panasonic, Akira Toyoshima, has announced a 'shift' in strategy for Panasonic across all departments, moving away from areas where he does not expect to grow Panasonic’s market share. This includes its traditional television department and compact and stills-focused cameras, instead focusing efforts on video-focused hybrid and specialist cameras.

In Toyoshima’s comments to Newsswitch – via Petapixel – he places the blame for the demise of the compact camera on the rise of Chinese and South Korean competition and the ubiquity of camera phones. This news is a long time coming, and will not come as a surprise to anybody who watches the market. 

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.