Olympus hits reset button: rebrands as OM System, teases "next level" camera

Olympus hits reset button: rebrands as OM System, teases "next level" camera
(Image credit: OM Digital Solutions)

Olympus cameras, lenses, audio products and binoculars will now be released under the OM System brand name, as the manufacturer resets and refocuses on its core strengths under a new moniker. As such, going forward, all products will bear the OM System name. 

At the same time, it teased a new OM System camera "that brings photography to the next level", powered by computational photography. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.